Introduction

Every year, Samsung releases a flagship Galaxy S or Note phone that sets the bar for Android. But increasingly, regional rivals like Vivo are pushing boundaries in ways that make Samsung's incremental upgrades look timid. The Vivo X300 Ultra — a phone most of the world can't officially buy — is a perfect example of the innovation that should worry Samsung's product planners. From a camera system that redefines zoom to charging speeds that make Samsung's 45W feel slow, here are five specific reasons the X300 Ultra should scare Samsung into making real changes.